Today's blog will discuss Alexis Ohanian's, co-founder of Reddit.com, speech on boosting exposure with the Social Media. He keeps the audience entertained with humor throughout his four and half minute speech while exposing very important information on "not being so serious" in advertising for a "serious" cause. He uses the example of Green Peace and their mission to stop whale hunting off the coast of Japan. During their advertisement to name their logo (mascot), Green Peace used social media to obtain help from the people in naming their mascot. After a week or so of voting, they officially used the name "Mr. Splashy Pants", which they weren't so fond of at first.
After a few months, "Mr. Splashy Pants"T-Shirts and other souvenirs were created, Internet sites posted pictures of the mascot, and even e-cards were created in commemoration of the logo. After the vast amounts of publicity of the name and the movement to stop whaling in which; Japan put a halt on the hunting of whales. All of this was great because it displays that a serious mission was completed by a "not so serious" action.
The speaker definitely related with the audience from the very beginning. His fast paced speak had the audience playing catch up but once they caught up and were drawn in....the audience was hooked. His humor and well-delivered information kept the audience well-informed and made the speech seems much longer than the given time. His presentation made we understand that by not taking things so serious that I am able to pass a serious topic off to people. He used the same information within his speech to deliver his speech. I really enjoyed the timing of the verbal parts and how it coincided with the slides that the speaker had prepared. More enjoyable was his tone and how he not only related to the audience but made them feel comfortable as he spoke to them.
Take a look for yourselves......
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